
Theres
not much in having a web site, unless you know how well its doing. For
example, knowing how many visitors are hitting your website, and how
often can be very useful. Also, knowing that only 4 people per month
see your site can be useful inknowing that its simply not working, and
that something needs to be done about it.
We
can also look at what people are typing into search engines. So for
example if people type "Small Business Marketing in Leeds"
into Google, we can tell if that is a populr key phrase to use or not.
Once
we have that information, we can add specific targetted pages to your
website, and optimise it so that it gets more traffic
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