Search
Engine Optimisation (SEO)
Search
Engine Opimisation (SEO) is the way in which you make your web site
optimised (found) when you type in certain key words on the search
engines (such as google or msn).
Anyone
can learn to do it (like flying a plane for example!), but it takes an
awful lot of time and effort to learn how to optimise. That said, once
you have it down, and you understand what needs to be done, its also
essential not to over do it, as search engines can penalise you if you
get it wrong.
The
importance of Optimising your web page, is equivalent to owning a
retail shop and not have anyone know about it. Search Engine
Optimisation will tell people that your service exists, so if they're
looking for an "accountant in Leeds" lets say, then thats
what they type in MSN or Google. The search engines then check their
database, and see what web pages are optimised for those keywords or
phrase.
If
your web page is optimised correctly, it will throw your web page up
for the user to click on, if its not optimised, then it wont.
If
you already have a website, we can optimise that for you. Ideally, its
best for us to both create and optimise the website right from the
start.
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